66% of consumers feel that brands treat them as mere numbers.
You are what you are today because of your clientele’s trust in you. Surely, you’d want to treat them better than this. One easy way to do so is by celebrating milestones with them.
Be it a year since they signed up to your email list or made their first purchase, you can send them anniversary emails to thank and reward them with gifts/discounts. You can also send such emails when celebrating your company’s anniversary or the anniversary of your internal customers - your employees.
Use anniversary email templates to make your emails attractive enough to be opened and read. But before selecting a template, ensure it has all the necessary elements.
Essential Elements in Anniversary Email Templates You Shouldn’t Forget
With so many choices available, selecting the right anniversary email template may get challenging. But with the below must-have elements, you can be confident that you made the right decision.
Visually attractive
Anniversary emails are different from the typical marketing emails that you send. But that doesn’t mean you compromise on the design.
The email design should be so attractive that your subscribers actually read your message. We suggest selecting a template with subtle animations of candles blowing out, fireworks going off, and champagne glasses cheering - you get the idea.
Personalized
Personalizing emails isn’t even an option anymore - it is essential.
Anniversary emails are already personalized (in the case of customer and employee anniversaries). But you can step it up a notch by further personalizing your emails.
Your anniversary email template must let you add images of your employees, customers' first purchase, or a selection of their most bought items. Additionally, you should choose a template builder that lets you add merge tags to address your customers by their names or however you want to personalize your email.
On-brand
Like all other emails you send, anniversary emails should be brand-centric. The importance is more in such email types because you want your customers to remember that you went the extra mile.
Your chosen template must let you add your logo, and the design should be customizable enough to include your brand colors and signature style.
Choose Anniversary Email Templates From Unlayer
All the above-mentioned essential elements are present in the anniversary email templates from Unlayer.
With Unlayer, you can customize templates to change their colors, text, background, and graphics using the user-friendly drag and drop editor. By using merge tags, you can personalize your email copy to create messages that don’t appear generic.
The best thing is that all visual elements are hosted on an external source - making your emails light in size and improving your deliverability.
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