Planning the perfect event is always tricky, whether it's a webinar, new store opening, or product launch. There are so many moving parts to take care of, from planning to the final execution and everything in between.
And amidst all this chaos, let's not forget the most important part - the invitation itself!
Imagine setting up this fantastic event, only for no one to show up because your email didn't wow your readers and sound exciting enough.
You already have so much on your plate; you don't need the added stress of designing an invitation too. So keep things simple yet engaging by using invitation email templates instead. We'll make it even easier for you by listing the crucial elements your chosen invitation template must have. Let's see what they are.
Must-Have Elements for Invitation Email Templates
The theme, the graphics, the layout, there's just so much to consider when trying to find a suitable template. But don't get bogged down in the details. Focus on looking for the following crucial elements when picking your invitation email template.
Rich media
As an email marketer, your job isn't just about producing high-quality content. It's also about ensuring that your readers are engaged with what you're creating. And one way of doing that is through rich media, like photos, videos, GIFs, interactive email elements, or AMP features.
Try looking for an invitation template that lets you incorporate these various media types into your email. Visually seeing what you're offering will motivate your attendees far more than any descriptive copy ever could - as long as those flashy additions don't distract from the message at hand.
Prominent CTA button
The most important part of an event? The invitation. And the most crucial part of the invitation? The CTA (Call To Action) button.
Sure, you've explained the event and invited your readers, but what's the next step? Don't just leave your audience hanging like that. Let them know what you want them to do next by choosing a template that allows you to add a prominent CTA button in your email.
Countdown timer to the event
Your invitation email needs to clearly spell out the exact time and date of the event. To draw even more attention to the date, you can add a countdown timer to your email. This way, your readers will always know how many days are left till the event without having to read through your email copy.
Not all email templates out there will let you add such cool features to your emails. So make sure you pick the best invitation email template that comes with tools such as the countdown timer and more.
Why Is Unlayer the Best Choice for Invitation Email Templates?
With a range of 1,000+ well-designed email templates, Unlayer offers you an email template for every occasion. And don't worry about testing the templates out because all the designs are mobile responsive and can be displayed perfectly on all screen sizes.
All you have to do is pick the template you want and customize it according to your choice. You can even personalize your template by using merge tags, create and save design blocks for future use, and once you're done, simply export the final design to all major ESPs.
Ready to send out those invitation email templates? Start designing for free now!