Email subscription is one of the most proficient marketing strategies for attracting new customers. It provides them with exclusive information and engages with them in a personal way.
But how to create useful subscription emails that will engage your subscribers and draw in potential customers?
That is where subscription email templates come in to save you time and money. All you have to do is customize these templates according to your business needs, and you’re ready to rock and roll in your target audience's inboxes.
Before choosing an email template for your next subscription email campaign, here are a few tips to keep in mind.
Which Subscription Email Templates Should You Choose?
With too many options available, selecting the right email template can be overwhelming. Therefore, we’ve sorted out a few factors that would be extremely helpful for you.
Make it easy to subscribe
When sending subscription emails, your goal is clear - turn prospects into subscribers. To ensure that your prospects can easily sign up for your mailing list, pick a subscription email template that allows you to add a clear and prominent Call-To-Action (CTA) button.
After all, every sign-up is a result of an effective CTA.
Add photos and videos
Nobody wants to read plain text emails. When it comes to subscription emails for your newsletter, gym, restaurant, book club, etc., they can play out as borderline boring.
So, choose subscription email templates that enable you to add photos and videos to tell a visually compelling story to your potential subscribers.
Include social media links
Every business relies on social media somewhat. Including social media access in your email footer shows a level of transparency and humanness from you and your business.
Select email templates that let you add social media buttons to your emails, so your contacts can learn more about you and contact you on platforms like Instagram, Facebook, Twitter, etc.
Unlayer - The Best Choice for Subscription Email Templates
We don’t want to brag, but subscription email templates from Unlayer are a class apart. Here are a few reasons why you should choose Unlayer for your next email subscription campaign:
1,000+ email templates for every occasion.
Fully responsive format.
User-friendly drag and drop editor - no coding and design skills required.
Embed rich multimedia like photos, videos, and GIFs.
Reusable custom blocks.
Instant peer approval via team collaboration feature.
Integratable with several email service providers like Mailchimp, HubSpot, etc.
Sounds great, right? Start designing your subscription emails for free with Unlayer.