With an open rate up to 50% on average, transactional emails aren’t ones to ignore. They’re a great way to build customer trust and engagement and ideally lead to increased sales as well.
However, you can’t reach such an impressive open rate by sending out traditional emails that simply throw chunks of text at the reader and lack the oomph factor.
You need to design the perfect transactional email template for yourself, one that better structures your email and is visually appealing to look at.
But as a busy marketer, do you have the time to design attractive transactional emails yourself? Obviously, you don’t!
An easy solution? Just use transactional email templates.
How Do I Choose the Best Transactional Email Templates?
Sifting through countless transactional email templates is quite an exhausting task. Confused about which one to pick? Here are a few tips to help you choose.
Don’t forget your logo
Maintaining your business and its brand across all platforms is very important. While experimenting with new designs is always fun, you still need to add certain essential elements to all your designs - the most important one being your logo.
So be sure you choose a template that allows you to add your logo in there.
Even if you aren’t adding a logo, you will still need to add other graphics to your transactional email. For example, the order confirmation email should ideally include images of all items in the order. So it’s crucial to pick a template that allows for such images.
Add an order tracking link
Let’s suppose your transactional email is about an order confirmation or shipping confirmation. Then it makes sense to choose a template that allows you to embed an order tracking link in there.
Adding these links has slowly become a requirement as well, with almost 51% of customers wanting real-time visibility to track the status of their order. Failure to add the link can result in some serious dissatisfaction - you’ve been warned.
Make sure customers can contact you
Transactional emails are an excellent way to send out important information to the customer, be it about their password update or their abandoned shopping cart. But what happens when the customer has a question or needs to write back to you?
This is why adding a customer support section in transactional emails is imperative. The section typically goes at the end of every email but needs to be obvious enough so customers know how to reach out to you.
With this consideration in mind, try looking for transactional email templates that include such a section in the design.
Unlayer - Your Top Choice for Transactional Email Templates
You now know everything you need to help you pick the perfect transactional email template. But where do you find these templates that include all the aforementioned features (and more ideally)? Simple: Unlayer.
With Unlayer, you get to create attractive emails without needing any design or coding skills. Choose from a variety of 1,000+ mobile-responsive templates that you can easily modify in the user-friendly drag and drop editor.
To save time and effort moving forward, you can also save design blocks to reuse in the future, for example, the same customer support footer that appears in all your emails.
The best part? You can use Unlayer’s transactional email templates completely free. Start designing now!