We all know how important it is to make a first good impression. It holds true not only in face-to-face interactions but also in email encounters.
Welcome emails boast 4x the open rate and 5x the click-through rate compared to a standard email. So, you must bring your A-game with your welcome email templates. After all, it sets the foundation of your brand and helps to build a long-lasting connection with your potential clients.
And for that, you need the perfect email template to welcome your customers aboard. But how to create one such email?
Unlayer features a range of beautifully designed welcome email templates to get you started. So, it is time to give your customers a welcome to remember.
But with a wide array of email templates at your disposal, which one should you choose? For that, consider the below useful tips.
Tips to Choose the Best Welcome Email Templates
Here are a few factors to consider before picking a template to welcome your customers onboard.
Maintain consistent brand identity
Choose welcome email templates that can be easily altered according to your brand’s theme.
By altering the email template according to your business identity, you can represent your brand’s ideology to your new clients.
Embed videos
According to research, 96% of people watch videos to understand a product or a website. So, it’s best to add videos instead of spelling them all out in the email itself.
Thus, pick welcome email templates that allow you to embed videos in them. Include videos that give an overview of your products, answer frequently asked questions or share client testimonials.
Add CTAs
A welcome email is an excellent opportunity to introduce folks to the characteristics that make your brand unique. Adding prominent Call-To-Action (CTA) buttons showcases your brand, increases click-through rates, and leads your customers to take action.
Therefore, select email templates with simple and vibrant CTAs, that focus entirely on the look and feel of your brand.
Why Is Unlayer the Best Designing Tool?
Designing welcome email templates can be tricky. Your welcome content needs that extra something to turn first-time recipients into your loyal customers.
But you don’t need to hire a professional for this task anymore. Unlayer provides 1,000+ email templates that are attractive, elegant, and easy to edit. All templates are mobile responsive. Its user-friendly drag and drop editor lets you modify your email templates according to your brand’s style.
You can embed rich multimedia like videos and GIFs. Plus, get instant peer approval through the collaborative feature.
So, start designing your emails for free with Unlayer!