If you are a manufacturing business with a goal to increase customer base and skyrocket revenues, you need to buckle down with email marketing - the approach that generates ROI more than any other.
However, email marketing for construction companies can get a bit tricky. Designing these emails can get complicated with so much to offer and limited space to handle it all in.
So how do you ensure a good conversion rate for your emails? This is where construction email templates come in. Pre-designed templates that reflect your needs will make launching your campaign easier and increase the chances of customers taking action.
Now, where do you start? By picking the right template.
How do you do that? Let's dig deeper into it.
What Makes a Construction Email Template Useful?
There's more than one aspect to consider when choosing a construction email template. So, consider these elements when choosing from hundreds of different options on the internet:
Personalization
The key to email personalization is merge tags. If an email template does not offer room for personalization and doesn’t cater to merge tags, you need to continue your search. Email personalization includes addressing people with their names and sending targeted offers based on locations.
Hence, a construction email template allowing you to customize as per user needs and leveraging user data is a must.
Call To Action Button
Conversion is only possible when it's easy for the customer to take action. You can't expect much from the receiver without the right call to action button. You need to ensure that the chosen template holds the right placement and size for a CTA button, ensuring the user is likely to click on it.
Additionally, the email background, button, and text should have the right color composition to avoid putting off visibility.
Visuals
As a construction company, you must have a lot to show. Images and videos can help you showcase your work and make the whole email a lot more engaging. Since it might not be possible to add a complete portfolio to an email, the visuals must be apt and highly convincing.
As an added tip, it is suggested that you further personalize your visuals by using graphics specific to user needs. For example, sharing landscaping visuals of your work for people seeking to hire only for that.
Why Choose Unlayer For Construction Email Templates?
Unlayer brings you construction email templates that convert. The tool offers a gallery of 1,000+ email templates with mobile responsive designs and a range of options for personalization.
With Unlayer's drag-and-drop editor, you can easily design your own emails and edit templates to your liking without the need to code. You can preview your designs for multiple devices and continue exporting your emails with your preferred email service provider.
So, what's keeping you from starting a free 14-day trial?